More Da Vinci Blows

Scrolling through the deals from Publisher’s Lunch and I see this:

Stephen Lanzalotta’s THE BAKER’S CODE: Weight Loss Secrets of DaVinci’s Golden Proportion, blending science and Renaissance lore with the mathematical principles that govern life and beauty in a book that presents the benefits of a healthful Mediterranean diet that honors carbs, to Diana Baroni at Warner for their new Wellness imprint, in a significant deal, in a pre-empt, by Marly Rusoff at Marly Rusoff & Associates (world English).

I can’t tell if he’s trying to cash in on the whole Da Vinci Code steamroller or what.