Would you look at how great Amazon is, promoting the hell out of the debut novel The Story of Edgar Sawtelle, which they discovered. You can’t hear me saying this out loud, so you might not detect the sarcasm. According to this article in the Wall Street Journal, “driving that unexpectedly heavy demand has been strong reviews and promotional support from Amazon.com. ” I’m not doubting their numbers or the strength of Costco, Barnes & Noble, and Amazon’s buying power, but no where do they mention the fact that independents have been on the Sawtelle bandwagon from the beginning. I read it months and months ago and forced others at my store to read it as well. I recommended it heavily in January at the ABA Winter Institute and I wasn’t the only one. We’ve been behind this book from the moment the galleys hit our desks. I resent the WSJ ignoring that fact. Who made The Story of Edgar Sawtelle one of their Signed First Edition Club picks, the first debut novelist chosen for the program? Who asked to have David Wroblewski come to our store for a reading back in January? Who has had to ask our poor sales rep for more galleys each week? Excuse me while I take a time out.
Postscript: The first comment I got made me see that I’m not being clear here. I’m not angry that all these large chains are being Sawtelle. I think it speaks to the greatness of the book. I’m annoyed that they only spoke with B&N, Costco, and Amazon as if the independents had nothing to do with the book’s success. Basically, they’re getting all the glory and we’re getting none. It would be nice if we were recognized too.