I read on some blogs last week about Zembla, the hot new literary magazine in London. I tried to check out their website but when I went there, the screen opened so far to the left on my computer, I was unable to do anything with it. But honestly, I was not too upset. This article explains a bit about Zembla:

Often what you read can say as much about your cool cred as your funky home furnishings or your favorite local dive bar. In the United Kingdom, hip authors such as Zadie Smith and Gwendoline Riley are taking on rock-star status among the in-the-know elite.

And these informed readers are proudly touting Zembla, the “it” magazine of the moment. Named after a fictional setting in Vladimir Nabokov’s Pale Fire, this new literary magazine is also attracting the design and fashion crowds. The smart layout and artistic cover have not only lured devotees but also advertisers such as Marc Jacobs, Jil Sander, Christian Dior, Paul Smith and Issey Miyake. Who said bookworms had to look so bookish?

Uhm, yeah. The reason why I bring all this up today, is that the folks over at the LNR Book Diary put a great post about navigating the Zembla web site:

Readers, are you tired of navigable literary magazines? Are you disappointed that you can quickly find and read new articles at 3am and Spike? Would you like to spend more of life lost in a dark flash forest, unable to find the right path? Well, you’re in luck: Zembla Magazine International Literary Magazine is just the ticket!