The Huffington Post posted about the Harvard Coop asking the student when they saw him writing down price information on textbooks. Except the picture they include is the wrong store! They’ve got a picture of my store, the independent one, not the Barnes & Noble managed one.
Yes, it’s confusing with the names. I have to explain all the time that we are not in fact the official Harvard University textbook store. But we’ve been around for 75 years, so we’re not likely to change the name anytime soon.